analysis of the game: only real ones rock Lanvin

Founded in 1889 by Jeanne Lanvin, Lanvin is the 4th oldest fashion house that is still in operation today (Behind Hermès, Goyard, and Louis Vuitton). The house took off in the early 1900s when she introduced matching mother-daughter outfits to the market. Lanvin’s logo is actually modeled after Jeanne and her daughter dressed in full regalia at a ball. Her superstar status was solidified in 1909 when she was inducted into the Syndicat de la Couture, which made her wildly popular with the upper class of Europe. Her most popular product from this point on was fragrances, furs, and highly detailed dresses. She became one of the most influential designers of the 30’s and 40’s until her death in 1946.

L’Oreal took over the brand from the 1960’s through the mid 90’s. During this period, Lanvin became a little less boutique and more of a department store brand. The products from this period were classy, affordable, and widely available in stores, like Dillard’s and JC Penney. In the early 2000’s, the house went private again and regained it’s boutique status and began to really transform into what it is today.

It’s interesting to see how such antique brands have stayed relevant in today’s world. In 2010, Lanvin linked with H&M to collaborate on a capsule collection that made the brand much more accessible to a wider consumer base. Lanvin became the official tailor for the Arsenal Football Club in the fall of 2013. This was a “first-of-it’s-kind” collaboration that inspired many other fashion houses to partner with soccer teams.

Yesterday, I was fortunate enough to have scored some oxblood colored Lanvin high tops from a thrift store for $10. Retail price for these would have to be over $1,000. They are a bit beat up, but I am going to work my magic on them and see how close to factory fresh I can get them. This makes the 4th Lanvin piece in my collection as I have a vintage blazer and some ties as well, but I’m ecstatic to have snagged such a modern piece this time.